TGIF – a slice of the American dream…

Christmas lunch at TGIF proved to be a an all-American experience – large quantities of food – sports memorabilia miserable failing to obscure poor wall paper choices and almost one flat screen per paying customer. Conversation was difficult over the cricket and muzak background noise, but the wait staff were sufficiently cheery, festive and helpful.

I will say that the food was good and plentiful (if you like steak, burgers, ribs etc) and reasonably priced.

They also accommodated my team of 12 with only 1 days’ notice on what is arguably one of the busiest lunch periods of the year – the last working week before Christmas.

So, all in all, enjoyable if kitschy, relaxed yet cliched and colourful enough for even the most jaded consumers to sparkle at least for a brief moment in the lead up to the Christmas battles we all face.

TGIF burger

Ramblings

It is good to think. For yourself.

Most of us have given up on that. We take what we are being presented with as the truth. Not much of it is. TV, Radio, really any form of mass media or communication only have one product. They only sell one thing. That one thing is you.

The audience.

The only reason there is content is to make you watch. You will be exposed to hundreds, if not thousands, of different product placements every day. The very fabric of your reality is determined by advertising and the pursuit of your money.

Make no mistake, they know what makes us tick.

Yesterday I was taking an escalator. It was going down. On my left they were advertising sunglasses on a poster. A semi naked young woman was embracing a young man. She had her back to the audience, the young man was facing you. He was wearing the sunglasses, of course.

Really?

We are that dumb now?

As you are the product, you might wonder who the customer is. Everybody who wants to sell you something. Everybody.

They spent billions in an attempt to earn trillions. And they are succeeding.

Along the way this particular end has become the only end. We are, for better or for worse, a total consumer society. All our culture, our once noble pursuits, our science our art. They are all geared to sell more things no one really needs.

One of the greatest achievements recently, was the extremely high altitude jump from the edge of space. Sponsored by Redbull. Wow.

A softdrink company has a better space program than most nations.

I do not mean to be too negative but it is hard to see your way past the inevitable. We are becoming creatively barren. No art for art’s sake anymore. It is all driven by the mindless need to consume and make you consume more and more. Without end.

We live on a planet with finite resources. Unlimited growth is a dangerous fallacy. We will consume ourselves to death. The need for greater and greater profits and more and more stuff will, eventually, be the end of us.

Think for yourself. Do you really need that thing that you feel you must have? Really?

How about just sitting down and writing down your thoughts. You could start blogging…

Feeders

Sure, everyone has a fetish. People come in all varieties of crazy. Who are we to judge?

But,

if there are people starving and your fetish will eventually kill you, should you pursue it?

We are living in an age where psychiatrists are trying to have grief and sadness classified as mental disorders. (Look it up if you do not believe me.)

‘What’s wrong with him?’

‘He is sad, his friend died.”

“Ooh, better lock him up and medicate him into happy land.”

Unlikely? Not really.

So, then, normal emotional expressions are becoming fast unacceptable, while unnatural emotional and physical states are protected under the banner of fetishism, consumerism and political correctness.

Eat until you are so morbidly obese that you become disabled.

Saying our children have ADHD is equally abhorent. Kids do not have the attention span of adults – period. Nor should they. Has anyone ever looked at the diet those alleged ADHD kids consume?

I bet my bottom dollar that it is full of sugar, additives, artificial colours and preservatives.

Morgan Spurlock made a brilliant point in his ‘Supersize me’ – he reported on a school which took in all the disciplinary cases from other schools – a last resort kind of school. The solution to the kids problems was largely diet. They fed them whole natural foods in the right quantities and at the right time.

Wow, common sense.

We are so far off course that any corrective action will take years before we see the fruits. That does not mean we should not do it.

Let’s start at home.

By the way, do you know what kind of food our grandparents were forced to eat?

Organic, whole foods. Because there was nothing else available.

How many cases of morbidly obese people and ADHD kids did your grandparents have to deal with?